I managed to catch the second episode of Jimmy Doherty’s Farming Hereos this week and I must say the content was not what I had expected.  I had antiscipated organic, niche and top range products only.  Whilst we would all love to be buying the very best on a daily basis, let’s face it most of us have to compromise as the budget just wont stretch that far.

I was very pleasantly suprised by the realistic and balanced approach taken by Jimmy, his relaxed style of presentation conveyed a very important message about the reality of farming in 2008.

With the renewed interest in where our food comes from and how it is produced which has been spearheaded most recently by Jamie Oliver and Hugh Fearnley-Whittingstall, the farming industries need heroes to project a more positive image of farming.

Do you think he’s doing a good job?

Well done Jimmy, you are one of my hereos.  http://www.jimmysfarm.com/

This entry was posted on Friday, August 1st, 2008 at 11:01 am and is filed under Farming. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.