If you are recruiting staff the way you write the advert will make a huge difference to the response you get.

Remember, the advert is there to sell your organisation and the job you have to offer. Use a catchy headline and if job title doesn’t immediately convey what the job is about then use a strapline to do it. Try to write in short simple sentences and refer to the potential applicant as ‘you’ and use the second person – you, your, yours – as it helps involve the reader and lets them visualise themselves in your role. Try to stress what is unique about your organisation and the role you are offering. And make clear the skills and experience that you require from applicants.

Remember, your advert needs to attract attention and inspire the reader to apply so clarity and punchy text are the order of the day.

Riding on the wave of enthusiasm for allotments and grow-your-own gardening, the RASE and National Society of Allotment & Leisure Gardeners have launched a new event. The Edible Garden Show 2010 will take place at Stoneleigh Park in March next year and is hoping to attract 12,000 keen gardeners who are interested in growing their own fruit and vegetables.

Environment Secretary Hilary Benn has announced a review of England’s wildlife and ecological network to see if it is capable of responding to the challenges of climate change and other pressures.

The review will look to see what benefits could be gained by connecting sites within designated areas and outside them through re-wilding initiatives – allowing farmland to return to its wild state which could include reintroductions of species such as lynx and elk.

But the proposal looks certain to be controversial. The Country Land and Business Association has already branded the proposals ‘misconceived and ill thought out’ and it will be interesting to see how Defra balances its food security agenda with its wildlife and countryside plans…

Two recent funding awards have given a boost to the promotion of British food products.

A three-year generic milk promotion initiative worth £7.5m has been launched by the Milk Marketing Forum to promote the benefits of milk consumption. The forum, a consortium of leading dairy companies, has secured almost £2.5m of their funds from the EU with the rest coming from forum members.

In what will be the biggest generic milk promotion for years the “Make Mine Milk” campaign will use posters, press, online media and PR to promote liquid milk, aimed at families with a focus on young people aged 15 to 24-years old.

In addition, the Agricultural and Horticultural Development Board (AHDB) has secured permission from the EU to use around £500,000 of levy payments to raise awareness of the Red Tractor Logo on British foods.  The mark, which appears on more than £8bn worth of food products, will be promoted to consumers by delivering a message about the quality and high production standards associated with its use.