A recent report by the Horticultural Trades Association (HTA) looked in detail at internet use amongst gardeners. The report shows that the growth in use of the internet by very keen gardeners now stands at 74 per cent which almost matches the national average of 76 per cent.
Around seven out of ten use the web to get information about products and services. And, over the last three years, there has been a substantial increase in the role of the internet as a source of inspiration for the garden, with 27 per cent indicating that they now use the web for this purpose.
The report highlights the blurring of channel definitions in retailing and describes how online and mail order shopping are merging into one. It also questions whether the worth of online sales should be the only measure of the value of retailers having a web presence and explores the internet’s role as a means of driving footfall.

This entry was posted on Tuesday, November 17th, 2009 at 8:11 pm and is filed under Horticulture, News. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.