Perhaps the single most important effect of your job advertising is the generation of good quality candidates. It is one of those statements that is much easier said than done. Here are some tips for drafting an advert that will help you to generate those quality jobseekers.

• Choose a job title that reflects accurately the job role and responsibilities.
• Include an overview of your company and mission statement if you have one.
• Consider the age range of the candidates you are trying to attract by using words and phrases that are familiar to them.
• If you are trying to attract the millennial generation try using words such as flexible, challenging, opportunity for growth etc.
• Be as clear and concise as possible. Create interest with a catchy phrase to keep the jobseekers reading.
• Include your company logo for brand recognition.
• Look at what makes your company unique and emphasise this.
• Use bullet points for qualifications, responsibilities and requirements no more than six to ten is best.
• Check that everything is spelt correctly and the grammar is good.
• Try not to make the advertisement too long as jobseekers will rarely read to the end.
• Give clear instructions on your chosen method of application. ie Completed application forms only will be accepted.
• Try to include keywords that relate to the position so that the internet search engines will pick up on these.
• Look at other employers adverts to make sure your company stands out.
• Ask for a quote from a current employee on what makes your company great to work for.
• Try to include a salary scale.
• Try to bear in mind that you are selling your vacancy to jobseekers.

If you would like some assistance in perfecting your job advertisements the Land-Force Customer Care team are here to help.

This entry was posted on Monday, July 26th, 2010 at 3:16 pm and is filed under Finding Staff, Recruitment, Tips. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.